Links between print and online content can be provided via the inclusion of QR (quick response) codes that can be scanned on mobile devices to open a link to a website. These are typically used to provide further information or access to a special deal or promotion, and as they are scanned with mobile devices, should lead to a mobile-friendly website.

Ideally the QR code will lead the recipient to a personalised landing page (PURL) that contains personalised information or a pre-filled sign-up form. Shortened PURLs can be generated to simplify the link for recipients who are entering URLs manually from printed information.


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